Leveraging the right advocates to build trust and grow beloved brands. Matching brands with the right advocates in digital With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in \u2013 which is where influencers shine. As influencer marketing has gone mainstream, it\u2019s no surprise that companies want to have an influencer \u2013 or many influencers \u2013 on their side. But it\u2019s not one-size-fits-all. Instead of chasing the biggest names with the most likes, brands need to identify and connect with people that reflect their brand values. Pivot Digital Media leverages strategic thinking and social savvy to act as digital matchmakers, scouting out the select few that authentically represent your brand. By doing the hard work of making connections and deepening them over time, we build better relationships to drive superior results. CASE STUDY How strategic influencer marketing put the focus on Marriott Accra Hotel\u2019s luxe facilities \u2192 Watch one of the 6 videos Pivots created for Marriott Accra Hotel as part of our influencer marketing activities. We helped drum up excitement for Marriott Accra Hotel\u2019s Ultra-Modern Facility in Accra through a highly targeted, branded influencer campaign. A better influencer marketing partner Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that: Aren\u2019t blinded by follower counts.\u00a0Just because someone has a million followers doesn\u2019t mean they\u2019ll get you a million fans. Experienced teams know how to spot the right people to promote your product \u2013 whether that\u2019s micro-influencers or a true celebrity. Understand the needs of influencers.\u00a0Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help. Get the brand balance right.\u00a0Influencers have already put in the time to bond with their audience, so good influencer marketers don\u2019t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike. We look closely at your business, your audience, and the industry landscape, forging strong bonds with impactful personalities. Search + Discovery Starting with you We can\u2019t find someone who embodies your brand until we understand what your brand is all about. To do this, our team sits down yours to learn more about what your brand stands for, what your business priorities are, and what your influencer marketing needs to achieve. Gauging the crowd Influencers are your gateway to your audience. Who do you want to speak to? We supplement any audience insights you have with deep research of our own, to identify the people you should be talking to and the kinds of messages that will resonate with them. Influencer List Creation Who\u2019s who? Our team leverages our research to begin identifying influencers your brand could partner with. This is more than a followers-and-likes game \u2013 it\u2019s a question of cultural fit. We ask: Does this person match our brand values? What does their audience look like? Are these the people we want to reach? We are a strong advocate of micro-influencers because they tend to have smaller, more engaged followings and more organic interactions. However, we can and do pursue bigger fish when our strategy demands it. No matter what approach we take, we keep clients in the loop and give you the last call, so you know who is advocating for your brand and what they stand for. Making the connection Once promising influencers have been identified, our team owns the outreach process. We stay in a constant dialogue with you and the influencer, facilitating a fruitful relationship. Throughout this process, we act as an advocate and partner for your brand, guiding the engagement in a way that benefits all parties. Deployment + Reporting Staying Results-focused Once a campaign is out in the wild, our team keeps a close tab on engagement and conversion metrics, feeding them back to our data team and using the insights they provide to improve for the future. Let's Discuss What's Next Have a project or a question? We'd love to hear from you.